About

Kantawee Saengsai (Tum)

Managing Partner of ConsultingThai. I use AI to build revenue systems for businesses, from finding the idea and designing the offer to automated sales. I don't just advise: I build projects alongside business owners and investors.

Advisor to OSMEP & DEPA · Nine-figure (THB) online sales · AI lecturer, Thammasat

Take the AI Growth Audit See the proof

What I believe

Hard work is not wrong, but it does not scale

Most Thai businesses grow on the owner's effort. The owner designs the product, runs the ads, answers the chats and closes the sales. When the owner stops, sales stop.

The problem isn't knowledge. It's a system that isn't connected end to end. Many businesses have a good product, good content or a strong salesperson, but no path that takes a stranger all the way to a paying, repeat customer.

My work is building that system with AI so it runs without the owner. The bigger goal: help 7 million Thais earn 50,000 baht a month each.

Leverage Engine

Four ideas I work by

Everything I teach and build comes from the Leverage Engine, a 6-step system from Idea to Scale with AI at every step, built on these four ideas.

Systems, not effort

A business that grows needs a system working for you 24/7, not an owner working harder every year.

Market before product

Check that people will actually pay, then build. Don't build first and look for buyers later.

Margin fuels growth

Margin is the money that buys traffic and hires the sales team. High sales on thin margin don't take you far.

Execution beats strategy

A good plan left undone loses to an ordinary plan that gets done and measured every week.

Read the Leverage Engine guide

Credentials

Roles and track record

Main role

Managing Partner, ConsultingThai

An AI and business growth consultancy, One Bangkok office

consultingthai.com

Government

Advisor and trainer to OSMEP and DEPA

Transforming more than 100,000 SME owners nationwide

Sales

Nine-figure (THB) online sales

Across B2C, B2B, software and digital products I built

Academic

AI lecturer, Thammasat University

The AI session of the master's course Digital Marketing Innovation for SMEs

Book

Best-selling business book, 8 printings

More than 20,000 copies (Thai-language)

Network

Global Community Partner, Meta

Board member, Thai E-Commerce Association, and advisor to TEMA (Thai exporters' and manufacturers' association)

Before this, more than 10 years in marketing with Chinese technology brands (Huawei, OBI, Nubia). Communication Arts, Thammasat University. PCCP-certified coach.

Journey

From answering every chat to systems that work for me

I lost money on trial and error, answered chats myself, and trained admins until they were good enough to leave. Then I found the auto-webinar and automated selling. Since then I build everything to work without people doing it by hand.

Academy

DIY ECOM

An online business community started during COVID. It has taught thousands, students have reached seven-figure sales, and the community is 300K+ across channels.

Consulting

ConsultingThai

The company that builds systems and co-builds with businesses: done-for-you work, Fractional CAIO / CMO, and growth deals.

See services

Book

A best-selling business book

"สูตรลับจับเงินกลางอากาศ": 8 printings, 20,000+ copies. Most of its thinking still holds in the AI era.

Track record

9 figures

Online sales generated, plus client cases with numbers we can share.

See all the proof

Real photos

From the seminar stage to the owner's desk

I spend most of my time with business owners who actually do the work, in classrooms, workshops and while building their systems.

Tum taking a photo in front of a full seminar room

How I work

Four working principles

Real numbers with a source

Numbers we don't have yet are never written up to look better than reality.

AI is a tool, not magic

Start from a map of the work, then decide what people, AI or a workflow should handle.

No get-rich-quick promises

A system needs doing and measuring at every step. Results differ from business to business.

The right fit over a fast sale

If it doesn't suit your stage yet, we'll tell you straight.

Next step

Find out which step your business should fix first

Take the 6-question AI Growth Audit in 2 minutes, then see whether to learn it yourself, have the team build it, or prepare for capital.

Start the AI Growth Audit Talk to the team on LINE