ConsultingThai · Sales Automation

Sales Automation for organisations

The ConsultingThai team builds your sales system end to end: lead capture, a CRM, AI that answers and follows up, call booking with the sales team, and a report leadership can open every week. The aim is that leads you paid for don't slip away, and the sales team knows who to follow up first.

How we work
  • FormatDone-for-you build
  • Best forOrganisations with leads and salespeople
  • First stepA free 30-minute call
  • PriceBased on scope, shared after the first call

The problem

Leads come in, then get lost along the way

Leads from ads, your page and LINE end up in different places. The sales team can't reply fast enough or follow up with everyone, and nobody can say how many of 100 leads became customers. Cost per lead keeps climbing while some of the leads you already paid for simply drift away.

Salespeople are hard to hire and slow to train, so every deal drifts back to the owner. A good sales system moves each lead forward step by step and brings in a person once the lead is ready.

What we build

A sales system from the first lead to the report

Build the whole path, or only the steps you're missing.

01 · Capture

Lead capture

Forms, assessments or applications that screen from the start, with leads from every channel landing in one place.

02 · CRM

One CRM for the team

Lead details, source and status in one place, so everyone sees which stage each lead is at.

03 · AI follow-up

AI-assisted follow-up

AI answers first questions, sends follow-up emails and messages in sequence, and alerts the team when a lead is ready to talk.

04 · Booking

Automatic call booking

Qualified leads pick a call time themselves, and their application reaches the salesperson before the call.

05 · AI Sales Coach

Train the team with AI

Score every sales conversation against the same criteria each week, then practise only the lowest-scoring skill.

06 · Reporting

Weekly report

New leads, show-up rate, close rate and the cost of acquiring one customer.

How it works

How we start

The team looks at your current lead path before proposing anything new. If it's too early for a system, they'll tell you plainly.

  1. Apply and pick a call time

    The application takes about 3 minutes, then you can book a 30-minute call straight away.

  2. Map today's lead path

    Where leads come from, who follows up, and the step where they drop off.

  3. Scope proposal

    The steps to build, the tools, the timeline and a price based on scope.

  4. Build and hand over

    Test with real leads, train the team, then start the weekly report.

Who this is for

Is it a fit?

A good fit if

  • Leads come in steadily and you already have salespeople or admins answering customers
  • Customers need a conversation before they buy, as in B2B or high-ticket products
  • Leadership wants to see real sales numbers every week

Probably not yet if

  • No leads are coming in yet. Start with the market and channels first; try the AI Growth Audit
  • You want AI to close every sale instead of people

We run it ourselves

The same kind of system our team uses

The application and call booking on this website were built by the team on Netlify, with no outside scheduling tool. If you apply, you'll try this kind of system yourself.

DIY ECOM

100K+ email list

Email contacts in the DIY ECOM community, which Tum founded.

DIY ECOM

30K+ on LINE OA

Followers of the DIY ECOM LINE Official Account.

Online sales

Nine-figure (THB) online sales

Built across B2C, B2B, software and digital products.

AI Sales Coach

Used on our own sales team

Scores calls on criteria such as finding the pain, handling objections and closing.

Tum advises and trains Thai government agencies such as OSMEP and DEPA in transforming more than 10,000 SME owners nationwide. See more on the proof page.

FAQ

Common questions

Do we have to change the CRM we use?

Not always. The team looks at what you use first, then suggests whether to build on it or move to a new system.

Will AI talk to customers instead of the sales team?

AI answers first questions, follows up and screens leads. Closing a high-ticket sale is still a person's job; the system gives salespeople more time for the leads who are ready to buy.

How much does it cost?

It depends on the number of channels, your current systems and the steps to build. The team quotes after the first call, once they have seen your real lead path.

How long does it take?

It depends on scope. The team gives you a timeline together with the proposal.

How is this different from a Fractional CAIO / CMO?

Sales Automation is a build with a clear scope. A Fractional CAIO / CMO is a monthly executive who looks after AI strategy, marketing and the sales system together. If you're not sure which one fits, one call with the team covers both.

Next step

A 30-minute call with the team

Send a short application and pick a call time straight away. There's no charge.