Tum KantaweeAI Growth Partner

ConsultingThai · Fractional

Fractional Chief AI Officer / CMO

A monthly AI and marketing executive for organisations that already have sales and want to use AI to change how they work, open a new sales channel, or put systems in place that the team can run on its own. The ConsultingThai team, led by Kantawee Saengsai (Tum), works alongside your leadership team, so you don't need to hire a full-time executive.

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How we work
  • FormatExecutive-level advisory, monthly
  • Best forOrganisations and SMEs with existing sales
  • First stepA free 30-minute call
  • PriceBased on scope, shared after the first call

The problem

The sales are there. Nobody owns AI or the next sales channel.

Many leaders know they need to use AI, and they can see the cost of winning new customers rising every year. Yet nobody on the team has the time and the experience to plan the whole system. So the work ends up as trying one tool at a time, the marketing team keeps doing what it did before, and every important call still waits for the owner.

A full-time Chief AI Officer or CMO is expensive, and people who have actually built systems like this are hard to find. Fractional means you get someone at that level working with your organisation month by month: planning, setting direction and reviewing the numbers with you.

What we do

Pick the role your organisation needs

One role, or both at once.

Fractional CAIO

Monthly Chief AI Officer

Sets the AI strategy for the whole organisation: which work still needs people, which work AI can help with, and which work should become a workflow. Chooses the tools, sets up AI agents to take over repetitive work, and measures results every month.

Fractional CMO

Monthly CMO

Sets the marketing and sales channel strategy, reviews the offer, the funnel and the cost of each customer, then has your marketing team, or ours, carry out the plan and report the numbers every month.

01 · AI transformation

Less work waiting on people

Start with the repetitive work that takes the most team time, then extend to the rest.

02 · New channel

A new sales channel

For example a funnel for high-ticket products, webinar selling, or a live-selling team with LiveSquad.

03 · Sales system

Sales system and sales team

A CRM, AI-assisted follow-up and an AI Sales Coach to train the team. More on Sales Automation.

04 · Numbers

The numbers leaders watch

Cost per lead, show-up rate, close rate and the cost of acquiring one customer.

How it works

How we start

Every engagement starts with a call to see where the business really is. If the timing isn't right, the team will tell you plainly.

  1. Apply and pick a call time

    The application takes about 3 minutes, then you can book a 30-minute call straight away.

  2. Walk through the Leverage Engine

    Review the 6 steps, Idea, Offer, Engine, Traffic, Closer and Scale, to find the step to fix first.

  3. Scope proposal

    The right role, deliverables, timeline and a price based on scope.

  4. Monthly work

    Plan with the leadership team, execute, and report the numbers every month.

Who this is for

Is it a fit?

A good fit if

  • You run an organisation or SME with existing sales and a product the market already buys
  • You want AI to cut repetitive work or open a new sales channel, but no executive owns this yet
  • Leadership will give it time and let the team act on the plan

Probably not yet if

  • You're still looking for a product that sells. Ai Business Blueprint is likely a better start
  • You're looking for someone to guarantee sales or income
  • You only need someone to run ads or make content piece by piece

Track record

Experience you can check

OSMEP · DEPA

More than 100,000 SME owners

Advisor and trainer for Thai government agencies such as OSMEP and DEPA in transforming SME owners nationwide.

Online sales

Nine-figure (THB) online sales

Built across B2C, B2B, software and digital products.

Thammasat

AI lecturer

Teaches the AI session of Digital Marketing Innovation for SMEs, a master's course at Thammasat University.

Meta

Global Community Partner

Tum is a Global Community Partner of Meta and an advisor to a trade and export association.

Tum Kantawee speaking at an entrepreneur event held by the Department of Industrial Promotion (DIPROM)

Organisations that have run in-house training with Tum include YDM Thailand, the Department of Industrial Promotion (DIPROM) and the innovation master's programme at Thammasat University. See more on the proof page.

FAQ

Common questions

How is a Fractional executive different from an agency?

An agency usually takes on pieces of work, such as running ads or producing content. A Fractional CAIO or CMO works at executive level across strategy, systems and numbers, then has your team or ours carry out the plan.

How much does it cost?

It depends on the role, the scope and the size of the team. The team quotes after the first call, once they have seen the real challenge.

Is there a minimum contract length?

The contract length is agreed in the scope proposal, based on the goals and the size of the work.

What does our organisation need to prepare?

A decision-maker who joins meetings regularly, basic numbers such as sales, sales channels and team size, and people on the team who will act on the plan.

Do you guarantee results?

We don't promise sales or income. Goals and measures are agreed together at the start, and the team reports the numbers every month.

We're not ready for a monthly retainer. Can we start smaller?

Yes. You can start with a single project such as Sales Automation, or send your team to Ai Business Blueprint first. Mention it on the call.

Next step

A 30-minute call with the team

Send a short application and pick a call time straight away. There's no charge.

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